Operating a bridal hair and makeup business is so incredibly fulfilling, satisfying and empowering. Sounds magical, right? Well, kind of.
It’s no secret that having the hands-on skills and talent is no longer good enough for your biz to thrive. You are more than just an artist; you are also a business owner and it’s important to recognizing that many priorities that come to surface will be non-artistic tasks.
A business forces you to learn many attributes that often get overlooked. Besides being educated in our industry and it’s needs, there is a massive amount of “behind the scenes” and logistic work; not to mention, having a particular set of characteristics to succeed.
Whether you are a one-person biz or manage a team, it is so important to know & understand that your business WILL NOT grow without business knowledge. And don’t get me wrong, you don’t need a business degree to be successful, but you need to educate yourself on each element of your biz that needs attention.
Whether it is:
- How to write up a contract
- Hiring an attorney to finalize all your docs and add legal verbiage
- Learning which type of insurance would be best for your biz structure
- Becoming a legit entity
- How to manage your books & deciding on best-fit software
- How to balance all the daily emails, calls, and clients
- …and many more
It is more than just doing hair & makeup
Running a bridal hair & makeup biz goes FAR beyond just doing hair and makeup. Along your journey you may figure out that business just isn’t your jam. And you know what? That’s totally cool! You can be happy and successful elsewhere. If you want to JUST be creative, then I suggest you find a reputable team to work with- where you can show up and show off.
All business owners have common characteristics that contribute to their success. Can you relate to any of these?
AUTHORITY: au·thor·i·ty — The power or right to give orders, make decisions, and enforce obedience.
synonyms: power, jurisdiction, command, control, charge, dominance, rule, sovereignty
First and foremost, you need to be comfortable with having authority. You must have a certain personality, character, and composure about yourself to truly feel at ease when making decisions.
With every fun and exciting decision to make, there is an even harder one around the corner. Creating the final conclusion is truly an empowering feeling. I realize that the emotion of feeling empowered not just sounds fulfilling, but may also come off a bit far-fetched. I’ll give it to you pretty straight forward.
Business isn’t for sissies, and it’s certainly not for everyone.
Being in authority means making choices that you might not love, but know you have to make. It means knowing how to unstick sticky situations, while still having everyone’s best interest in mind. It means still being relatable and knowing when to swallow your pride! It means being compassionate and often times get the shitty end of the stick.
Be authoritative means you’ve learned how to be patient and courteous, without being a push-over. It is about knowing how to please your people, without being a people-pleaser. It’s the ability to say “NO”, without hesitation or regret.
Authority is about understanding how to weigh out all options, play devil’s advocate, and knowing how to choose your battles. It’s about realizing that some decisions may come with consequences, and only by acknowledging and preparing for them, will it make your business successful.
Communication is beyond success. If your communication skills are non-existent, then so is your business.
Speaking to someone is easy, but clearly communicating in specific terms to avoid miscommunication is a true quality. It takes lots of time and practice to communicate comfortably. As a phenomenal communicator, you MUST be an even better listener. Truly focusing on what the other individual is saying and/or asking of you is crucial! Attentively listening is a massive part of being an excellent communicator.
It’s not just about knowing what to say, but how to say it. It’s about being able to relate to your client, offering reassurance when necessary and asking all the right questions. Communication is extremely personal. It’s helping the person you’re talking to break down a few walls and be vulnerable.
Communication isn’t just essential for your clients, but it is vital for your team members, contractors, and other vendors you come in contact with. Understanding how to adapt to different communication styles is what will set you apart.
Working in the bridal industry gives you the opportunity to meet and talk to new people almost daily. Adapting to different personalities and behaviors will enable you to adjust how you communicate. Staying true to yourself and your personality is important, but don’t forget to tone it down with those who are timid, perk up for the out-going ones, and react to the ones in between.
Being confident goes hand-in-hand with many of the other elements of being a business owner. They all practically stem from one another and it’s either all or nothing. Being a confident business owner is more than just “owning it.” It’s about your walk, your talk, how you carry yourself, and most importantly, it’s how you treat people.
Being confident is being able to make assertive business choices without questioning yourself. It’s about remaining firm, and not allowing anyone to dictate your business structure, prices and overall approach.
It’s about knowing where mistakes are made and daily efforts to redeem your flaws. It’s about knowing you’re not perfect and recognize there is always room to grow and improve.
It’s about knowing how to separate competition with inspiration. Disallowing yourself to get distracted by the noisy market, chitter-chatter, and identifying that your only competition is youself.
Confidence starts as a feeling and then turns into an act. It is a cycle that feeds off one another. You can’t act and be perceived as being a confident individual if you don’t truly feel and believe it.
Don’t confuse confidence with cockiness. Confidence is when one enters a room and instantly draws attention, without changing or shifting the energy.
Challenging yourself is what essentially contributes to your growth and success. Without the constant push and drive, you’ll slowly see your business plateauing. The common feeling of being content should not feel good. As a matter of fact, it should be scary. It means that you have done all that you could and you are pleased with where your business stands.
A successful business never stops growing; never stops learning, making mistakes, and taking risks. Challenge yourself and your business by learning new business tools, educating yourself with all new beauty trends and marketing hacks. Do what it takes to train yourself to step outside of your comfort zone frequently.
No one, and I mean NO ONE can stop or get in the way of a determined individual. It is part of their DNA. Determination is a unique quality that not everyone can duplicate. Now that you have found a profession you are in love with, force yourself to excel in other areas. Address a specific area that you know others in the industry are not.
Challenging yourself is more than just a task to tackle. It’s about overcoming something that you set out and are killing it. Not only will it feel AMAZING, but it boosts your confidence tremendously—leaving you nonetheless, unstoppable.
The most successful businesses are those that know EXACTLY who they are and what they want. They can identify their flaws—and work on perfecting them. They know who their target audience is and how to consistently deliver skill and customer service. They know how to walk the walk and talk the talk.
They didn’t just fall in love with their craft, but they also fell in love with business.